Corporate Communication

This professionally oriented concentration provides students with the principles and skills needed to practice media-based communication within organizations. Class work, internships, and practical experience will help teach students the principles used by corporations when communicating with organizational members and provide them the media design and production skills necessary for implementing strategic communication plans. Students planning careers in corporate communication should also obtain a broad liberal arts education to better understand the social, economic and symbolic factors that influence modern corporate communications.

- 2008-2009 Advising Checksheet (MS Word File)
- 2007-2008 Advising Checksheet (MS Word File)


 
Credit Hours
Core Requirements 12
 
SMAD 241. Corporate Media Writing
3
SMAD 341. Web Communication
3
SMAD 370. Mass Communication Law
3
SMAD 441. Corporate Communication Management
3
 
Choose two of the following:
6
SMAD 220. News Editing
SMAD 225. Photojournalism
SMAD 256. Principles of Advertising
SMAD 311. Feature Writing
SMAD 312. Web Design (Formerly SMAD 339)  
SMAD 321. Feature Magazine Production
SMAD 322. Newspaper Production
SMAD 332. Print Communication Design (Formerly SMAD 432)  
Choose one of the following:
3
SMAD 356. Telecommunication Policy & Regulation  
SMAD 372. Media History
SMAD 471. Media Ethics
SMAD 472. Media and Politics
SMAD 498. Senior Seminar
 
Total
33

Recommended Schedule
First Year
Credit Hours
SMAD 101
3
Cluster One
9
General Education courses
18
30
Second Year
Credit Hours
SMAD 201/202
6
SMAD 241
3
General Education courses 10-13
University electives
8-11
30
Third Year
Credit Hours
SMAD 301
3
SMAD 341
3
SMAD 370
3
SMAD required electives
3
University electives
18
 
30
Fourth Year
Credit Hours
SMAD 441
3
SMAD required electives
6
University electives
21
 
30
JMU Journalism Alumni
The JMU Journalism Alumni site is for JMU alumni who studied journalism, broadcasting or public relations or related areas at JMU, or who worked in these fields at JMU or after graduation. It is open to alums regardless of JMU major or current occupation.
Curio
Macrockumentary

MACRoCkumentary was produced by SMAD Digital Video students in support of the SMAD Scholarship Fund and MacRock. It recreates the chaos of hosting a grassroots Indie-Rock conference in a rural Virginia college town.

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