Integrated Advertising and Corporate Communication

This professionally-oriented concentration provides students with knowledge and skills to create and manage advertising and corporate communication programs emphasizing new media. In addition to theoretical concepts underlying advertising and corporate communication, students learn strategic creative writing, effective message design, management, and media production. Students also learn strategic planning, implementation and evaluation of new media technologies, and research and analysis of current trends and applications. The program reviews ethical and legal issues involving the creative advertising process, corporate communication, and the use of new media. Students planning careers in integrated advertising and corporate communication should obtain a broad liberal arts education to better understand the characteristics that make the diversified communication process effective across various media and organizations.

Requirements and Checksheets
Due to revisions to the SMAD curriculum, students may have different requirements based on when they were admitted to the major. To keep track of the different requirements, SMAD employs different "Major Requirements" and "Checksheets" that are color coded blue, salmon, yellow or green. Please use the materials below that correspond to the time you were notified of admission to SMAD. If you have questions, contact your adviser.

For Majors Notified of SMAD Admission in Spring 2014

2014-2015 Major Requirements
2014-2015 Major Checksheet

Major Requirements

 

Advising Checksheet

 

For Majors Notified of SMAD Admission in Spring 2011, Spring 2012 or Spring 2013
2013-2014 Major Requirements
2012-2013 Major Requirements
2011-2012 Major Requirements
2013-2014 Major Checksheet
2012-2013 Major Checksheet
2011-2012 Major Checksheet

Major Requirements

 

Advising Checksheet

 

For Majors Notified of SMAD Admission in Spring 2009 or Spring 2010
2010-2011 Major Requirements
2009-2010 Major Requirements
2010-2011 Major Checksheet
2009-2010 Major Checksheet
2009-2011 2009-2011


For Majors Notified of SMAD Admission in Spring 2008
2008-2009 Major Requirements
2008-2009 Major Checksheet
2008-2009
2008-2009
Message from Dean Leipsner
SMAD Checkout
SMAD Club
GSMAD Link
Giving to SMAD
Information Sessions
A Message from the Director