Corporate Communication

This professionally oriented program provides students with the principles and skills needed to develop, manage, and practice strategic, media-based communication within organizations. Class work, internships, and practical experience emphasize management principles and strategies used by corporations when communicating with organizational stakeholders. Students practice the media design and production skills necessary for developing and implementing strategic communication plans. Students planning careers in corporate communication should also obtain a broad liberal arts education to better understand the social, economic and symbolic factors that influence modern corporate communication.

Requirements and Checksheets
Due to revisions to the SMAD curriculum, students may have different requirements based on when they were admitted to the major. To keep track of the different requirements, SMAD employs different "Major Requirements" and "Checksheets" that are color coded yellow, green or blue. Please use the materials below that correspond to the time you were notified of admission to SMAD. If you have questions, contact your adviser.