Corporate Communication

This professionally oriented program provides students with the principles and skills needed to develop, manage, and practice strategic, media-based communication within organizations. Class work, internships, and practical experience emphasize management principles and strategies used by corporations when communicating with organizational stakeholders. Students practice the media design and production skills necessary for developing and implementing strategic communication plans. Students planning careers in corporate communication should also obtain a broad liberal arts education to better understand the social, economic and symbolic factors that influence modern corporate communication.

Requirements and Checksheets
Due to revisions to the SMAD curriculum, students may have different requirements based on when they were admitted to the major. To keep track of the different requirements, SMAD employs different "Major Requirements" and "Checksheets" that are color coded salmon, yellow, green or blue. Please use the materials below that correspond to the time you were notified of admission to SMAD. If you have questions, contact your adviser.

For Majors Notified of SMAD Admission in Spring 2011 or Later
2013-2014 Major Requirements 2012-2013 Major Requirements 2011-2012 Major Requirements	2013-2014 Major Checksheet 2012-2013 Major Checksheet 2011-2012 Major Checksheet

For Majors Notified of SMAD Admission in Spring 2009 or Spring 2010
2010-2011 Major Requirements 2009-2010 Major Requirements	2010-2011 Major Checksheet 2009-2010 Major Checksheet