Goals
To help fulfill the above mission, the school requires students:
- To write clearly, concisely, accurately and effectively for a mass media situation: (a) journalistic, (b) cinematic or (c) electronic.
- To demonstrate computer literacy.
- To demonstrate competency in information gathering for a variety of media situations.
- To recall the process involved in producing a publication (newspaper, magazine, radio, television
or multimedia presentation). - To understand how mass media businesses operate.
- To demonstrate competency in conducting pertinent media research.
- To recognize the history, theories, functions and effects of mass media in society.
- To recall the history of legal and regulatory constraints on the mass media and new information technologies.
- To recognize ethical constraints on the mass media.
- To apply knowledge of the media in professional environments under academic supervision.
The JMU Journalism Alumni site is for JMU alumni who studied journalism, broadcasting or public relations or related areas at JMU, or who worked in these fields at JMU or after graduation. It is open to alums regardless of JMU major or current occupation.
MACRoCkumentary was produced by SMAD Digital Video students in support of the SMAD Scholarship Fund and MacRock. It recreates the chaos of hosting a grassroots Indie-Rock conference in a rural Virginia college town.
